AI *can* do things faster. Maybe that's not the point.

Published about 2 months ago • 1 min read

In this week's issue: Creating a content calendar based strictly on output speeds isn't a great business strategy. Your customers and your business deserve more.

Hi Reader:

I'm trying out a shorter newsletter format this week.

But I'm also wondering why it always takes me longer to write blog posts when I use AI. But maybe that's what should happen. Because producing content based on speed alone doesn't do much to showcase what makes your business special.

Let me know what you think about the new format.

Monica

This Week's Article

Build a Breakout AI Content Strategy

Faster AI outputs does not equate to better business strategy

  • AI needs clarity. Focus on what you stand for before you ask AI to amplify it. Generic thinking = generic output.
  • There's a process. Clarify your big idea → listen to your market → test your logic → compose in your voice → multiply across platforms. Skip the steps, produce workslop.
  • Stop measuring success by hours saved. Better customer engagement is the real metric. Faster output comes later, once your strategy is sound.

What I'm Reading

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On capturing thinking: Pebble's new $75 smart ring records voice memos so big ideas don't vanish before you write them down—because inspiration doesn't wait for you to find a pen and paper. — James Peckham, PCMag​

On being honest about your noble purpose: Maggie Rowe explores how "noble purpose" often masks ego—the belief we carry that tells us we're only worthwhile if we're useful and indispensable. Worth asking: Is your big idea really yours, or is it your ambition wearing a halo? — Maggie Rowe, Psychology Today​

Ideas as currency: The World Economic Forum reports that creativity is now the "hard currency" of the job market. AI can't replicate human big ideas because the more knowledge we accumulate, the harder it becomes to think originally. Meaning: Your thinking—not your output—is what has actual value. — World Economic Forum​

Work With Me

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Hi there, I'm Monica Poling (an AI strategist, relationship marketer, and cultural tourism champion), and I help creative businesses, nonprofits, and purpose-driven organizations use AI strategically to amplify their mission without losing their voice or values. Subscribe now to receive weekly insights on AI strategy, relationship marketing, and sustainable growth—plus practical tips you can implement immediately to save time and build stronger customer connections.