Let's Make Some Noise

This week: Claude AI has quietly dropped two new memory features that could leave users scrambling to keep up. In this issue, I break all the ways AI stories memories and how (and why) you should do a memory audit every week. Hi Reader What does AI know about you? This is a question I often ask when I am speaking and when i start working with a new client. There are two ways to answer that question. People generally think it means: What does AI surface about you. But increasingly we need to...

This week: Using AI is not the same as deploying it across an organization. Don't let the hype and the (alleged) complexity of AI stymie you. Building an AI roadmap starts with mapping out your business strategy. Hi Reader In case we haven't met, I'm Monica. And I'm a woman with a plan. I love planning. I write about it a lot on my blog. I very much enjoy mapping out a strategy: defining where a business is going and more importantly how they plan to get there. I've written nearly a thousand...

This week: Increasingly, employees are reporting dissatisfaction with AI trainings. In my latest blog post, I break down what you should be looking for if you're hiring an AI trainer. Hint: competitive advantage matters more than productivity. Hi Reader I hope your summer is filled with all good things — friends, family, and free time to enjoy what matters. For me, AI trainings continues. Here's what I've been noticing: the questions have changed. Six months ago, everyone wanted to know my...

This week: AI has undergone so much transformation in a very short period of time. I used to get asked, "What are you favorite tools?" Now I get asked, "What can I really do with AI?" This week, I break down how real people are building super interesting automations to help their customers and their communities. Hi Reader Last week I told you I was selected as one of 12 finalists in the Make.com Community Challenge. This week, that got elevated as Make.com announced that I was one of the top...

This week: One of the most popular articles on my website is about the Audience Value Matrix, a framework on how to talk to your customers about what THEY care about. One audience segment at a time. This week, I updated the article and added a free template you can grab so you can level up your messaging for real results. Hi Reader This week I'm keeping things light as I have two FREE speaking engagements over the next five days. First, I'll be speaking at the WHEELS museum this Sunday at...

This week: One of the most exciting advancements in AI, Model Context Protocol (MCP) stands to shake up how work gets done. On a very granular level. Too bad MCP has such a terrible name. Hi Reader When I was a kid, I loved maps. Plotting a course, figuring out where things connected, seeing the whole picture at once. This is probably why business strategy felt less like a career choice and more like an inevitability. It's also why I'm genuinely excited about AI. Not the hype version. The...

This week: After 25 years, Google is changing its signature search bar. Hardly surprising, it is doubling down on AI-generated answers. But it's also leaving behind the creative sources that fuel its responses. Is it time to rethink our reliance on Google? Hi Reader I hope you're enjoying your Memorial Day weekend and spending some valuable time with friends and family. If you were in an all-fired rush to get things off your desk before you shut down for the weekend, you may have missed...

This week: It's starting to feel like "saving time" is the modern-day equivalent to the mythical "fountain of youth." Everyone believes the idea exists. Everyone is in search of it. But what if that's not really what AI is all about. Hi Reader I recently found this amazing article, Small Business Myths Busted, written by Patricia Simone at Entrepreneur. It was written two decades ago but it still holds up. Having worked with hundreds (thousands??) of business owners to craft their business...

This week: Marketing and creative pros gathered at the annual Adobe Digital Summit last week. The conversations, not surprisingly, were all about agentic AI. Hi Reader: Last week, Adobe (parent of PDF and Creative Suite), held its annual Digital Summit, which brings together 20,000 marketing pros to explore Adobe's newest tools. Not surprisingly, there were a whole lot of conversations about generative AI. The editors of one of my favorite newsletters, the AI Report, sat down with Adobe...