What I'm Reading
Not surprisingly, most of this week’s reads are around 2026 trends. The major throughline for next year seems to be aligning around non-conformity.
OpenAI Small Business Jam Report: OpenAI (parent of ChatGPT) brought together small businesses in five cities (in partnership with SCORE.org). The core insight: small business owners struggle with "blank page" paralysis. They find massive wins when they start by identifying a real, recurring task they do weekly, then building a reusable prompt to do it faster. [Open AI]
Pinterest Predicts 2026 — Non-Conformity as Identity Curation: Nonconformity, self-preservation, and escapism are leading the trends for next year according to Pinterest. 91% of Gen Z says "the mainstream is officially over." Meanwhile, 42% of consumers say they are only participating in trends that suit them. [Pinterest]
LinkedIn Big Ideas 2026: LinkedIn's editor's report centers on 25 big ideas, including women's health advances, AI in mental health governance, space exploration, and event tourism becoming "regenerative" (leaving places better than you found them). The throughline: Big organizations are moving toward purpose-aligned storytelling and founder-led authenticity. [LinkedIn]