In this week's issue: Most creatives skip writing a real bio—and it can cost them visibility and customers. This week, I break down the Four E's Framework to help you build a better bio that helps people remember you, work with you, and share your story.

Hey there, amazing Reader:

A very happy post-Thanksgiving recovery day. I hope you all enjoyed holiday meal leftovers and some much-needed rest and recovery today.

I spent the day creating a little art, doing a little organizing, and just getting ready for the holiday season and the end of the year.

I am a big list maker and if you've followed my blog for a while, you know I love Notion for all things project management. So, I spent some of the day loading all my "things I'd still like to get done before the end of the year" list into Notion. Then I asked AI to create a plan that was "reasonable." The AI was not as optimistic as me about my ability to stuff eight weeks of unfinished projects into December! But we'll see.

Your About Statement for the Win

I also spent a LOT of time trying to find examples of great About statements to share with you all. But that project took a little (a lot!)) longer than intended. I had to search high and low for really good bios.

But it also validated the point of this week's article. We in the creative industries need to get better at bragging about ourselves.

Two weeks ago, I talked about how writing an AI creative brief can help you get better outputs from your prompts. But the thing that I didn't mention is that even your creative brief needs a strong foundation.

And that foundation? A rocking About statement. This is quite literally the basis of your entire marketing strategy. But most traditional marketing advice on writing a better bio is NOT written for the creative industries. If you find an article that starts with ... "use 'I help' to write your bio," you can stop reading. This is advice wasn't written for you.

So this week I've put pen to paper (or fingers to keyboard) to share a tactic I use with clients who want to level up their promotional game. The Four E's Framework (yes, I do love my frameworks!), shares a new approach to better bio writing.

Give it a whirl and see if it works for you.

Warmly,
Monica Poling

PS Feel free to share your efforts by hitting reply to this email. I read all responses.

How to Write a Better Bio: A New Approach for Creative Leaders

Your Bio (or About statement) is the foundation of your entire marketing strategy. But too many creative leaders skip this step, hoping people will just get “the gist" of their work. This is not the start of a great marketing strategy. Without a strong About Statement, you’re doing yourself and your customers a disservice.

The AI Six

AI headlines and what's shifting for creative leaders this week

🟢 Organizational Intelligence Becomes the New AI-Era Priority — Rather than treating AI as an add-on productivity tool, companies are beginning to redesign workflows so humans and AI systems co-learn and co-decide. This shift—toward “organizational intelligence”—prioritizes alignment, shared context, and smarter decision-making across teams. As highlighted in the article, "The shift toward an AI-powered workplace requires leaders to enable organizational intelligence across the enterprise." (Fast Company, Nov. 20)

🔵 AI Doesn’t Equalize Creativity — Skill Still Drives Outcomes — New research tracking 400+ participants shows that people with higher baseline creativity and intelligence continue to outperform others even when using the same AI tools. For creative industries, this means AI amplifies talent rather than leveling it—expertise, style, and taste remain decisive. AI becomes a creative multiplier, not a democratizer, reinforcing the ongoing need to invest in human skill. (Implicator, Nov. 21)

🟡 The Creativity Clause: Why the Future of AI May Belong to Artists — This opinion piece argues that artists—not platforms—should shape how AI is built, trained, and governed. "Once again, creators are being told innovation must come before fairness." While AI lowers barriers for independent creators, it also risks concentrating power unless artists actively influence rules around consent, compensation, and cultural equity. The article frames this moment as a chance for creatives to co-author the future of AI. (AI Journal, Nov. 25)

🟩 AI Helps Decode the Neuroscience of Dance — Researchers used AI motion-capture analysis and neural modeling to study how the brain synchronizes movement, rhythm, emotion, and spatial awareness during dance. "The study also highlighted distinct differences between the two groups of participants. The brain activity of expert dancers was more accurately predicted by the dance features than that of the novices." (PsyPost, Nov 27)

🟠 Large-Language Models Will Never Be Intelligent, Expert Says — A recent opinion piece argues that LLMs (like those behind popular generative-AI tools) are fundamentally incapable of true intelligence, because language is not the same as thought. Even with more data and compute, LLMs remain “language emulators,” not reasoning machines. "Because LLMs are a probabilistic system, they reach a point where they are no longer capable of generating novel and unique outputs that aren’t nonsensical." (futurism.com, Nov. 28)

🟤 Data Centers Struggle With Heat as AI Demand Surges — As generative AI workloads explode, data centers worldwide are facing a cooling crisis, with traditional air systems failing under extreme power draw. Operators are now turning to liquid cooling and new energy-efficiency strategies to keep systems stable. For creative businesses relying on cloud-based AI tools, this highlights the physical and environmental limits behind the scenes—and the importance of sustainable infrastructure. (Reuters, Nov. 28)

​Unsubscribe · Preferences​