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This week: Marketing and creative pros gathered at the annual Adobe Digital Summit last week. The conversations, not surprisingly, were all about agentic AI. |
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Hi Reader:
Last week, Adobe (parent of PDF and Creative Suite), held its annual Digital Summit, which brings together 20,000 marketing pros to explore Adobe's newest tools. Not surprisingly, there were a whole lot of conversations about generative AI.
The editors of one of my favorite newsletters, the AI Report, sat down with Adobe leaders to explore what's next for AI. The article, as well as the conference summary, cover a lot of really amazing intel. Some of the most creative minds in the world, future casting. Pretty cool stuff.
Unfortunately (and surprisingly, since ostensibly this conference is for creative leaders), a lot of the coverage read like it was written for tech pros. So if titles like "The Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web," feel a little heavy to digest this morning, I broke down the AI Report summary (and discuss what it means for the rest of us.)
Monica
PS: It's not too late to sign up for my free SCORE presentation: AI Prompting 101: How to Talk to ChatGPT and Get Better Answers. It is scheduled for noon today. Scroll down to register.
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This Week's Article
Here’s What Adobe Says About the Future of AI
Last week, Liam Lawson of The AI Report was on the ground at Adobe Summit 2026 — sitting down with four Adobe executives to talk about AI and what’s next. When leaders of one of the world’s largest creative companies are doing AI deep dives, I think that's a conversation worth paying attention to.
Plus I break down exactly what Agentic AI is, why it's the word of the year, and why it matters to small and medium businesses.
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My Upcoming Events
AI Prompting 101: How to Talk to ChatGPT and Get Better Answers
SCORE.org, sponsored by the City of Albuquerque EDD
April 28; 12 p.m.; Webinar
AI Automation for Small Business
This workshop introduces small business owners to the power of simple AI automation—no tech background required.
SCORE.org; May 19, 2026; noon (link coming soon)
Opening the Treasure Chest: Using AI to Unlock Your Personal History
Most of us are sitting on extensive histories — family stories, community memories, and so much more. But most of it is at risk of disappearing. In this session, I'll share practical, no-tech-required ways to use AI to turn scattered memories into something your family will treasure.
WHEELS Museum; June 14, 2026; noon (link coming soon)
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What I'm Reading
🔵 How Small Businesses Can Win in 2026 — 73% of small business marketers globally agree that AI will help smaller brands compete and punch above their weight. [LinkedIn Report]
🟢 Claude Can Now Connect with Spotify, Uber, and a Lot More Apps — "With these new connections, you can book a trip, order food, arrange a ride-share, or hire someone to mount your TV, all from one chatbot window. " [Mashable]
🔴 AI is Replacing Creativity With Average — As AI floods the internet with clean, correct, and increasingly interchangeable content, we are losing original thinking.[Fast Company]
Personal note: I find it higly amusing that the above article was immediately followed by another article extolling the virtues of agentic AI for the scaling of your content strategy. Average, indeed.
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💸 Revenue Mapping — In this 90-minute session, we map exactly how money moves through your business, and where AI can close the gaps.
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📘 Schedule a Free Vision Call — Let’s talk about where AI can help you succeed in 2026.
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