This week: Claude AI has quietly dropped two new memory features that could leave users scrambling to keep up. In this issue, I break all the ways AI stories memories and how (and why) you should do a memory audit every week.

Hi Reader

What does AI know about you?

This is a question I often ask when I am speaking and when i start working with a new client. There are two ways to answer that question. People generally think it means: What does AI surface about you.

But increasingly we need to pay attention to: what does AI hold in its internal memory when you prompt or chat?

The second one has been on my mind this week, ever since Claude AI released two major memory updates this summer.

The long and short of it is that if you use Claude AI, the platform's memory of you and your chats is not stored in one place. For Claude Projects this is especially problematic as each project's memory is created and stored separately. So if you manage 12 projects, and Claude remembers one detail, "Loves puppies and long walks on the beach" that detail could appear in multiple places.

Not a problem if you really do love walks on the beach. But if Claude gets the details wrong, or elevates something that shouldn't be elevated, you need to go on an archaeological deep-dive to find and delete all the wrong data.

In this week's article, I break down how memory works, and why a weekly five-minute memory audit is a really great idea.

Monica

PS: I'm super excited to announce I'm introducing my first AI cohort, starting October 6. Scroll down to learn more, or click here: Practical AI for Business Leaders.

What Does AI Know About You?

One of the first things I recommend with new clients is that they ask AI: “What do you know about me?”

They are often surprised by how quickly AI picks up random details about them—and how easily those details become part of the context shaping the responses you get from AI.

What I'm Reading

🔵 The AI Slop Backlash Is Actually Having an Impact — The backlash’s “why” is simple at its core. Many Americans feel like they never consented to any of this. [Wired]

🟢 Frontier CMO: The Creativity Edition — For decades, creative ambition had to negotiate with production reality. Every creative learned to carry a small producer in their head, constantly asking: What can we really afford? What can we really make? AI changes that equation. The gap between what we can imagine and what we can bring to life is shrinking, removing the ceiling on our imagination. {Download Google's Frontier CMO: The Creativity Guide]

🔴 Google wins bankruptcy auction for Spirit Airlines emails, chats, documents — Considering bankruptcy? Here's another (terrifying) way to raise some capital. Sell your customer data. [Axios]

Practical AI for Business Leaders

A live, four-week cohort for executives, founders, and business leaders who want to use AI to create meaningful business progress—without losing their competitive advantage.

October 6–29, 2026

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