This week: It's starting to feel like "saving time" is the modern-day equivalent to the mythical "fountain of youth." Everyone believes the idea exists. Everyone is in search of it. But what if that's not really what AI is all about.

Hi Reader

I recently found this amazing article, Small Business Myths Busted, written by Patricia Simone at Entrepreneur. It was written two decades ago but it still holds up. Having worked with hundreds (thousands??) of business owners to craft their business plans, this really hit home. I've heard each of these myths repeated many times as trusisms. (Free money for entrepreneurs? But of course!)

If I were to add anything to this pre-AI era article, it would be this one bonus myth. AI will save me hours of time every week. On spec that certainly *feels* like it *could* be true. If you are able to identify the one task that slows you down the most, and the one tool that can best eliminate that friction, there are time savings to be found.

But AI is changing so rapidly that even the most advanced AI pros are spending all those freed-up hours learning and then learning some more. What worked last week now needs a new solution. What we were told didn't work, now suddenly has a work around.

Saying AI can save you time is like saying, "YouTube can save you time." Sure that can also be true. But not if you stpend 20 hours a week watching videos you never put to use. Pus. the other problem with the whole AI will save you time myth is that faster almost never means better.

So this week, I took some time to write about why you really should use AI. And time savings has almost nothing to do with it.

Monica

P.S.: I've been playing around with my AI tools and I've created a new one. It's called the Money Moves. Drop your URL and you'll get a free website review, including the top revenue opportunity you may be overlooking. Check it out and let me know what you think.

P.P.S.: Want to talk about how we can build a tool like tihs for your organization? Hit reply and let's connect.

This Week's Article

Why You Really Need AI

One of the first parables we learned as kids is that the mighty tortoise can outperform the speedy hare just by staying the course. So why are we still so obsessed with faster as a better business metric?

It's time to stop thinking of AI as a tool for time savings. The real superpower is turning your gold mine of disconnected business info into your competitive edge.

What I'm Reading

🔵 Using AI Can Make You Dumber — Using AI chatbots for even just 10 minutes may have a shockingly negative impact on people’s ability to think and problem-solve, according to a new study from researchers at Carnegie Mellon, MIT, Oxford, and UCLA. [Wired]

🟢 How AI Makes it Harder to Think Differently — "When we outsource our thinking to a tool that predicts the most likely next word, we're not just getting help. We're subtly training ourselves-- and potentially our children--to value the average idea over the original one." [Psychology Today]

🔴 AI Won’t Replace Human Creativity. It Will Unleash It — "... much of human history suggests that the bottleneck in creativity has rarely been the generation of ideas. It has been the ability to execute them." [Tech Policy Press]

My Upcoming Events

AI Automation for Small Business​
This workshop introduces small business owners to the power of simple AI automation—no tech background required.
SCORE.org; May 19, 2026; 4 p.m. (Register Here)

Email Marketing Made Easy
​Think email is outdated? Think again. Email remains one of the most powerful—and affordable—ways to build trust with your audience. I'll show you how to use AI to set up a simple email marketing system.
Score.org; May 26, 2026; noon [Register Here]

Opening the Treasure Chest: Using AI to Unlock Your Personal History​
Most of us are sitting on extensive histories — family stories, community memories, and so much more. But most of it is at risk of disappearing. In this session, I'll share practical, no-tech-required ways to use AI to turn scattered memories into something your family will treasure.
WHEELS Museum; June 14, 2026; noon (link coming soon)

Get Your Money Moves

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Enter your URL and get a real-time analysis on your wow factor, your brand voice, a plain-English summary of your services, and your single biggest untapped revenue move. This isn’t a one-size-fits-all ebook. It’s a free strategic brief built around your business and your industry.

Work with Me

💸 Work with Me — If you’re ready to dive in, upskill your team, or just figure out if this whole “AI thing” fits into your business strategy, here are the ways we can work together.

🎤 Hire Me to Speak or Train — AI is changing rapidly, but most AI pros are still talking productivity hacks. My presentations are audience-specific and built around one goal: learning skills you can put to work immediately. Every session is customizable — from 45-minute keynotes to half-day workshops for deeper implementation.

☕The Great Coffee Date — I'm looking to explore 50 of Albuquerque's finest coffee shops in 2026. Only 30 left to go. Want to join Me? Schedule a coffee date at the link. Not located in Albuquerque? Let's do a virtual coffee instead.

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