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Let's Make Some Noise

I help business leaders turn what they know into what they're known for. ✨ Join the hundreds of subscribers who already receive weekly tips on using AI to organize, share, and monetize your business expertise. Follow along as we build weekly Business Intelligence Tools using AI.

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24 hours left for the Practical AI early-bird rate

Hi Reader If you've been experimenting with AI but still feel like you're using it for a collection of random tasks, that's exactly what we're going to change. That's exactly what we're going to talk about in Practical AI for Business Leaders. And if you've been thinking about joining us, remember: the $399 early-bird rate ends tomorrow. Over four weeks, you'll build a practical AI system around your actual business: → Organize the knowledge, expertise, and context that makes your business...
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Your voice 📣 is power

This week: AI has made it dramatically easier to produce huge volumes of polished, middle-of-the-road content. So if we already know this to be true, why are so many people still letting AI flatten the very things that make their work worth reading? Hi Reader Nearly two decades ago, 19-year-old Harvard student Kaavya Viswanathan achieved the kind of success most aspiring writers only dream about. She landed a high-profile, six-figure book deal for her first novel, How Opal Mehta Got Kissed,...
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Rogue AI isn't the real risk

This week: It seems like everyone is talking about "rogue agents" right now. The problem is we are spending an enormous amount of time preparing for the risk we fear while paying far less attention to the risk already in front of us. Hi Reader In recent weeks, the headlines have been hard to miss: AI agents “going rogue,” hacking websites, taking over a German wiki, and “swarming” their way across the internet. Each story sounds more alarming than the last. It’s hard not to wonder how long...
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The very 🥱 boring ways I use AI

This week: Everyone's talking about the ways they are revolutionizing their lives with AI. Turns out a great deal of them are lying. This week, I pull back the curtain on the very boring ways I use AI in my business. Hint: It focuses a lot less on speed and a lot more on nurturing relationships. Hi Reader This week I stumbled across a great article about how content creators are now essentially lying about how they use AI. All that revolutionizing? Not so much. This isn't really a surprise to...
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What do you know about me?

This week: Claude AI has quietly dropped two new memory features that could leave users scrambling to keep up. In this issue, I break all the ways AI stories memories and how (and why) you should do a memory audit every week. Hi Reader What does AI know about you? This is a question I often ask when I am speaking and when i start working with a new client. There are two ways to answer that question. People generally think it means: What does AI surface about you. But increasingly we need to...
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How to build a sustainable AI roadmap

This week: Using AI is not the same as deploying it across an organization. Don't let the hype and the (alleged) complexity of AI stymie you. Building an AI roadmap starts with mapping out your business strategy. Hi Reader In case we haven't met, I'm Monica. And I'm a woman with a plan. I love planning. I write about it a lot on my blog. I very much enjoy mapping out a strategy: defining where a business is going and more importantly how they plan to get there. I've written nearly a thousand...
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What to look for in an AI trainings

This week: Increasingly, employees are reporting dissatisfaction with AI trainings. In my latest blog post, I break down what you should be looking for if you're hiring an AI trainer. Hint: competitive advantage matters more than productivity. Hi Reader I hope your summer is filled with all good things — friends, family, and free time to enjoy what matters. For me, AI trainings continues. Here's what I've been noticing: the questions have changed. Six months ago, everyone wanted to know my...
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Real people automating real tasks

This week: AI has undergone so much transformation in a very short period of time. I used to get asked, "What are you favorite tools?" Now I get asked, "What can I really do with AI?" This week, I break down how real people are building super interesting automations to help their customers and their communities. Hi Reader Last week I told you I was selected as one of 12 finalists in the Make.com Community Challenge. This week, that got elevated as Make.com announced that I was one of the top...
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Give your customers what they want

This week: One of the most popular articles on my website is about the Audience Value Matrix, a framework on how to talk to your customers about what THEY care about. One audience segment at a time. This week, I updated the article and added a free template you can grab so you can level up your messaging for real results. Hi Reader This week I'm keeping things light as I have two FREE speaking engagements over the next five days. First, I'll be speaking at the WHEELS museum this Sunday at...
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